New Campaign Calls for Change in City’s Public Schools
LOS ANGELES – The Partnership for Los Angeles Schools today announced it is has released the first of three 30-second public service announcements (PSAs) as part of a larger campaign to generate awareness of the crisis in LA’s lowest performing public schools. The new PSA, titled “The Time is Now,” will air initially on Fox Sports West/Prime Ticket, a strategic partner of the Partnership.
"We have the will, the energy, and the dedication to drive reform in our low performing schools but we cannot do it alone," Mayor Villaraigosa said. "We must continue to form partnerships aligned around tangible reform in education. FOX Sports West is partnering with us to make real change happen at our schools and in lives of the students they serve by graciously producing and airing these informative PSA's to raise awareness and spread the word that our schools are in need and everyone can help."
According to Partnership CEO Marshall Tuck, “We want to raise the volume and bring new audiences into the campaign to change our city’s poorest and low performing schools. And thanks to the generosity of our partners at FOX Sports West, who helped us create these wonderful PSAs, we hope to raise awareness of both the dimensions of the problems we face, as well as the potential for success we see every day—a potential that tells us we can do this.”
The PSA is the opening salvo in a six-month marketing campaign, created by FOX Sports West in an effort to engage civic leaders in the Partnership and its schools.
“We have been working with the Partnership for over a year now, beginning with the adoption of Santee Education Complex last summer,” said Steve Simpson, Senior Vice President and General Manager of FOX Sports West and PRIME TICKET. “We have seen the positive impact on the students’ lives and we encourage other LA corporations to join the effort in improving our children’s education by adopting a Partnership school.”
Added Chris Hannan, Senior Vice President of Marketing, FOX Sports Networks: “Raising awareness of a problem is always the first step in solving it. The PSAs are designed to draw attention to the crisis facing our public school system and to spark action from the business community. FOX Sports West’s adoption of Santee is a real world example of the positive impact businesses can have by getting involved in this program.”
